Most financial professionals understand the basic principle behind the CFP Board's ethical standards: act in the client's best interest.
Charitable planning is often approached as a tax conversation: How much can the client deduct? Should they donate cash or stock? Would a donor-advised fund make sense?
Mention a reverse mortgage to a room full of financial advisors, and you're likely to get very different reactions.
Retirement income planning has always involved uncertainty.
Financial advisors often know their clients for decades.
Marketing a financial advisory practice looks very different than it did even a decade ago.
Financial planning is never one-size-fits-all, and that is particularly true when working with women who are divorced, widowed, or single by choice.
Financial advisors help clients make important decisions about investments, retirement, cash flow, and long-term financial goals. CPAs help clients navigate taxes and financial reporting.
GLP-1 medications have changed the weight-loss conversation. Drugs such as Zepbound, Wegovy, and Ozempic can dramatically reduce appetite and help people achieve weight-loss results that may have felt out of reach for years.
For generations, financial planning has largely followed a familiar script: build a career, get married, buy a home, have children, save for retirement, and eventually pass wealth to the next generation.