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Your client has a will.But will it actually control where their assets go?
Social Security
Social Security
Social Security is not projected to disappear.
Ethics and Regulations
“Act in the client’s best interest” sounds straightforward.In practice, however, CFP® professionals regularly encounter situations where the right course of action isn't nearly as obvious.
Ethics and Regulations
Most financial professionals understand the basic principle behind the CFP Board's ethical standards: act in the client's best interest.
Charitable Giving
Charitable Giving
Charitable planning is often approached as a tax conversation: How much can the client deduct? Should they donate cash or stock? Would a donor-advised fund make sense?
Reverse Mortgages
Mention a reverse mortgage to a room full of financial advisors, and you're likely to get very different reactions.
Retirement Savings and Income Planning
Retirement income planning has always involved uncertainty.
Ethics and Regulations
Financial advisors often know their clients for decades.
Ethics and Regulations
Marketing a financial advisory practice looks very different than it did even a decade ago.
Financial Planning
Financial planning is never one-size-fits-all, and that is particularly true when working with women who are divorced, widowed, or single by choice.

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