College admissions has become more complex, less predictable, and far more stressful for families — and clients are looking for guidance. And many are coming to you for advice. This is a CAN'T MISS webinar if you work with families who have college-bound children — or want to deepen relationships with next-generation clients — this session will give you an edge.
In this IAR and CFP CE-eligible webinar, college admission experts Brennan Barnard and Rick Clark break down what’s really happening behind the scenes and what it means for the families you advise.
You’ll learn:
- What’s changed in admissions (and what hasn’t) — including testing, essays, and selectivity.
- Tips on creating a compelling application and essay, and thoughts on standardized testing.
- How today’s trends are shaping outcomes for high-income and planning-oriented families.
- Where families make costly mistakes — and how you can help them avoid them.
- Practical ways to add value during the college planning conversation without becoming a college counselor.