Webinar Registration

Unlocking the Power of Goals-Based Financial Planning

Boost Your Client's Financial Planning, Psychology of Financial Planning, Behavioral Finance outcomes and reduce out-of-pocket costs - CE Credit Available

Tuesday, September, 17

12:00pm ET

75 minutes

Earn 1 CE credit Trusted by 10,000+ financial advisors

Ryan O. Murphy, Ph.D.

Global Head of Behavioral Insights Morningstar Investment Management

Samantha Lamas

Senior Behavioral Researcher Morningstar

What You'll Learn

Webinars are for Financial professionals only. Exceptions may be made for clients of Finacial experts Network subscribers.

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What You'll Learn

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Webinar Description

Join Ryan O. Murphy, Ph. D. Global Head of Behavioral Insights at Morningstar and Samatha Lamas, Behavioral Researcher at Morningstar for a webinar on Goals-Based Financial Planning, a method that has revolutionized client wealth management. According to research from Morningstar Investment Management, using a goals-based framework can increase client outcomes by more than 15%. This approach not only boosts financial returns but also enhances client satisfaction by aligning their financial plans with personal goals rather than arbitrary benchmarks.

However, for goals-based planning to be truly effective, clients need to set goals that are accurate and achievable. Experts have highlighted the importance of identifying genuine goals over superficial ones. Clients often express top-of-mind priorities that don't reflect their true objectives, influenced by common behavioral biases. These blind spots can significantly hinder the effectiveness of financial planning.

In this webinar, Ryan and Samantha will explore the results of their study which tested the impact of a behavioral nudge—a master list of common goals—on helping investors identify their true priorities. The findings reveal a significant gap between initial goals and those that genuinely matter to clients. By overcoming these blind spots, advisors can create more accurate and motivational financial plans for their clients.

Learning Objectives

1. Understand the Benefits of Goals-Based Planning:

o Learn how a goals-based approach can increase client wealth and satisfaction, based on research findings.

2. Identify and Overcome Behavioral Biases:

o Discover the common thinking blind spots that affect goal setting and how to help clients move beyond these biases.

3. Implement Effective Behavioral Nudges:

o Gain practical insights into using a master list of common goals to help clients uncover their true financial aspirations, leading to more effective and personalized financial plans.

*CE/CPE Eligible: 1 CE credit is available to attendees with these designations: CFP, CLU, ChFC and RICP. CPA attendees will earn 1 CPE credit.

Field of Study: Specialized Knowledge

Prerequisites: There are no prerequisites for this session.

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

NASBA Approved

Financial Experts Network (Sponsor Id#: 145173) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.