Join Brent Carnduff, a financial advisor marketing consultant, to learn how search is changing with tools like ChatGPT, Perplexity, and Google’s AI Overviews — and what that means for SEO.
Brent will explain what AI search optimization actually is, how it’s different from traditional Google SEO, and what financial advisors can start doing to show up in AI-generated answers. He will also touch on things like Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and share some practical tips to help folks stay visible as search keeps evolving.