Our clients (and we) don’t do a good job of spending money in a way that increases quality of life. Join Matt Goren PhD CFP® to learn a simple, practical, and empirically-supported method to budget for happiness. According to this “hedonic budgeting” method, expenses can be divided into four categories based on whether they are variable or fixed and correspond to wants or needs. Then, spending can be proactively reduced in categories that don’t predict happiness… and increased in categories that do. Holistically, this approach often reduces overall spending while increasing quality of life.
Matt Goren, PhD CFP®
Chief Strategy Officer Danko Education Center
Matt J. Goren, PhD, CFP® designs and delivers industry-leading financial planning education, blending his classroom experience with best practices in online learning, AI, and organizational psychology. An InvestmentNews “40 Under 40” honoree, he co-founded the Global Financial Planning Institute, while also mentoring advisors and advancing financial planning education through the FPA and AFS. Previously, Matt held leadership roles at the CFP Board, and The American College, taught personal finance at the University of Georgia and earned his Ph.D. in social psychology from UC Berkeley.