Families are turning to their advisors with tough, deeply personal questions: “How can Mom age in place safely?” “When is it time to consider senior living?” “What do we do if Dad starts showing signs of cognitive decline?”
These aren’t just financial questions—they’re life questions. And most advisors don’t have the resources to answer them with confidence. On this webinar, Lauren Clough, Co-Founder & CEO of bQuest, will show how the bQuest platform empowers advisors to meet these challenges head-on. You’ll see how real client scenarios are addressed through:
✅ A vetted national network of senior living and care experts
✅ Digital tools that simplify complex aging decisions
✅ Concierge-level guidance for families in transition
You’ll walk away with practical insights for supporting clients through aging and end-of-life planning—while also:
- Deepening trust and strengthening client relationships
- Retaining next-gen heirs
- Positioning your practice to capture a share of the $84 trillion wealth transfer already underway
Lauren Clough brings together a rare blend of operational expertise and personal lived experience to lead bQuest with heart and vision. Before co-founding bQuest, Lauren spent over a decade working in business development and supply chain operations at her family’s company, Dot Foods—the nation’s largest food industry re-distributor. There, she honed her skills in building scalable systems, managing fragmented vendor networks, and delivering value across complex ecosystems.
But Lauren’s drive to reimagine aging care in America is deeply personal. For more than 20 years, her family has navigated the long journey of Alzheimer’s, an experience that shaped her understanding of what families need during the most emotionally and logistically complex chapters of life. This intersection of professional experience and personal caregiving inspired Lauren to co-create bQuest, a care coordination platform designed to bring clarity, dignity, and real-time support to families nationwide.