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Understanding Daily Money Managers: A Hidden Resource for Financial Advisors and CPAs
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Sharon ZissmanGuest Expert: Sharon Zissman, American Association of Daily Money Managers

Webinar Summary

Understanding Daily Money Managers: A Hidden Resource for Financial Advisors and CPAs

Speaker: Sharon Zissman, President, American Association of Daily Money Managers (A...

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Discussions & Comments

missy@financialexpertsnetwork.com 6 days 18 hours ago
A few comments from listeners when they were asked what the learned from the webinar:

I didn't know DMMs existed prior to this webinar announcement. I was fully aware that many Financial Planning / Financial Advisor "Family Offices" do have individuals inhouse who fulfill that similar role. Very interesting. I was a designated DMM for several elderly relatives before I even knew it was a profession.
- MP D.

DMMs offer a number of services that I was not aware of. More than just paying bills and producing reports.
- Rick F.

Understanding the Role of a Daily MM. Possible business/practice applications
- Cathy B.

missy@financia…

Thu, 09/10/2026 - 10:20

A few comments from listeners when they were asked what the learned from the webinar:

I didn't know DMMs existed prior to this webinar announcement. I was fully aware that many Financial Planning / Financial Advisor "Family Offices" do have individuals inhouse who fulfill that similar role. Very interesting. I was a designated DMM for several elderly relatives before I even knew it was a profession.
- MP D.

DMMs offer a number of services that I was not aware of. More than just paying bills and producing reports.
- Rick F.

Understanding the Role of a Daily MM. Possible business/practice applications
- Cathy B.

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Webinar Summary

Understanding Daily Money Managers: A Hidden Resource for Financial Advisors and CPAs

Speaker: Sharon Zissman, President, American Association of Daily Money Managers (AADMM)
Original Air Date: September 3, 2026
Run Time: Approximately 76 minutes
Topic Area: Client Services, Financial Organization & Aging Clients

Key Takeaways

  • Daily Money Managers (DMMs) provide hands-on assistance with the day-to-day financial tasks that often fall outside the traditional roles of financial advisors, CPAs, and attorneys. 
  • Services can include bill payment, budgeting, account monitoring, financial organization, recordkeeping, tax-document preparation, insurance claims, and assistance during moves, incapacity, and estate administration. 
  • DMMs can be especially valuable for older adults, people experiencing physical or cognitive challenges, busy professionals, military personnel, veterans, and families managing a loved one's finances from a distance.  
  • DMMs can work alongside financial advisors, CPAs, attorneys, care managers, and family members, helping coordinate information without replacing those professionals. 
  • AADMM members undergo background checks and agree to a code of ethics and standards of practice. Becoming a Certified Daily Money Manager® requires 1,500 hours of direct client work and passing an examination. 
  • Daily money management itself is not a regulated profession, and DMMs are not automatically fiduciaries. This makes careful vetting particularly important. 
  • Fees vary considerably by geography, experience, and complexity, but Zissman cited a typical range of approximately $80–$100 to $200 per hour
  • For advisors and CPAs, a trusted DMM can help bridge the gap between providing professional advice and making sure the client's everyday financial life remains organized and functioning. 

What Is a Daily Money Manager?

A Daily Money Manager can be thought of as a personal financial assistant who helps clients manage the administrative side of their financial lives.

That can mean sitting at a client's kitchen table sorting mail, paying bills, organizing files, reviewing bank and credit card statements, or gathering documents for tax season. It can also mean working remotely to monitor accounts, prepare reports, coordinate with other professionals, or help resolve financial issues. 

The distinction is important for financial advisors and CPAs. A DMM generally isn't there to develop an investment strategy, prepare a financial plan, or provide tax or legal advice. Instead, the DMM handles many of the ongoing tasks required to implement, organize, and maintain the client's financial life.

This can make the DMM a natural complement to the client's existing professional team.


More Than Paying Bills

Bill payment may be one of the most recognizable DMM services, but Zissman demonstrated that the role can extend much further.

Common services may include:

  • Paying and tracking bills 
  • Budgeting and cash-flow reporting 
  • Reviewing bank and credit card statements 
  • Monitoring accounts for unusual activity 
  • Organizing financial records 
  • Maintaining document-retention systems 
  • Gathering tax documents and deductible expenses 
  • Tracking charitable contributions 
  • Assisting with insurance and long-term care claims 
  • Helping with Medicare and Social Security administrative tasks 
  • Coordinating financial details associated with a move 
  • Assisting executors or personal representatives after a death 

Tax preparation is a particularly useful area for collaboration with CPAs. A DMM might gather 1099s, organize receipts, identify potentially deductible expenses, summarize charitable contributions, or prepare organized reports from Quicken or other records before delivering the information to the client's tax professional. 

The DMM isn't replacing the CPA. The DMM is helping the CPA receive better-organized information.


Creating a “Whole Life List”

One practical tool discussed during the webinar was what Zissman's firm calls a “whole life list.”

This comprehensive document creates a centralized inventory of information that a client, family member, or professional may eventually need.

It can include:

  • Key professional and family contacts 
  • Bank and investment accounts 
  • Account ownership and beneficiaries 
  • Sources of income 
  • Recurring bills 
  • Insurance policies 
  • Real estate and other physical assets 
  • Mortgages, credit cards, and other liabilities 
  • Important document locations 
  • Safe-deposit-box information 
  • Password and account information 

The document can become particularly valuable when a spouse dies, a client develops cognitive impairment, or an adult child or power of attorney suddenly needs to take over financial responsibilities. 

For advisors, it also highlights an important planning question: If your client became unable to manage their financial life tomorrow, would someone else know where everything is?


An Important Resource for Aging Clients

One of Zissman's case studies involved an older couple in which the husband had always managed the finances. After receiving a terminal cancer diagnosis, he realized his wife would need someone to step into that role.

Following his death, Zissman continued working with the wife for several years. As the client's cognitive abilities declined, the DMM helped manage bills and records, communicated with adult daughters living elsewhere, assisted with a move, and later helped coordinate a long-term care insurance claim. 

This illustrates one of the most valuable roles a DMM can play: providing continuity.

For adult children living hundreds or thousands of miles away, a DMM can also provide another set of eyes and ears. With appropriate client authorization, the DMM can communicate with family members and other professionals and help identify changes that may need attention.


DMMs Aren't Only for Older Adults

Zissman also described a high-net-worth couple with multiple homes, vehicles, bank accounts, credit cards, club memberships, household employees, and other financial responsibilities.

The DMM helped monitor accounts, address fraud, track expenses, prepare customized financial reports, coordinate benefits, document college and medical expenses, and analyze the ongoing costs associated with properties. 

Other potential clients include busy executives, people who travel frequently, military personnel being deployed, individuals with disabilities, people with Parkinson's disease or MS, and clients recovering from brain injuries or other conditions that make financial administration difficult. 

The common denominator isn't necessarily age or wealth.

It is a need for reliable assistance managing financial details.


Staying in Their Lane

Understanding what a DMM doesn't do is equally important.

Zissman was clear that her firm does not make investment decisions. A DMM might review investment statements, notice an unusual transaction, or coordinate a client's request for additional cash with the financial advisor. But decisions about which securities to buy or sell and where to source portfolio distributions remain with the advisor and client. 

That separation creates an opportunity for collaboration rather than competition.

Zissman described DMMs as relationship builders who can function somewhat like a “quarterback,” coordinating the professionals involved in a client's financial and personal affairs, including financial advisors, CPAs, estate attorneys, care managers, and social workers. 


AADMM Standards and Certification

The American Association of Daily Money Managers was founded in 1998 and, at the time of the webinar, had 654 members across 45 states and the District of Columbia

AADMM members must undergo background checks and agree to adhere to the organization's code of ethics and standards of practice, including expectations surrounding confidentiality, transparency, and professional competence.

Certification goes further. To become a Certified Daily Money Manager, an individual must document 1,500 hours of direct client work and pass an examination. Maintaining certification requires 20 continuing education credits every three years, including education in finance, ethics, and standards of practice. 

However, Zissman emphasized an important distinction: membership does not equal certification. An individual can join AADMM after meeting its membership requirements without becoming certified. 


Due Diligence Matters

Perhaps the most important caution from the session is that daily money management is not currently a regulated profession, and DMMs generally are not fiduciaries simply because they provide these services. 

Because DMMs may have access to highly sensitive financial information—and potentially the ability to pay bills or access accounts—clients and referring professionals should conduct careful due diligence.

Questions to consider include:

  • Is the DMM an AADMM member or Certified Daily Money Manager? 
  • Have they undergone a background check? 
  • What professional and cybersecurity insurance do they carry? 
  • Are they bonded? 
  • What security protocols protect client information? 
  • Is two-factor authentication used? 
  • How are passwords and documents stored? 
  • What internal oversight or auditing exists? 
  • If the DMM is a sole practitioner, who serves as backup during illness, vacation, disability, or retirement? 

That final question can be particularly important because Zissman noted that many DMMs are sole practitioners. 


Engagements, Permissions and Fees

DMM engagements typically begin with a consultation followed by a written engagement letter describing services, fees, confidentiality, recordkeeping, and other responsibilities.

Additional documents may authorize communication with CPAs, financial advisors, attorneys, care managers, or family members. Clients may also provide written permission specifying which online accounts the DMM can access and whether access is limited to viewing information, paying bills, or transferring funds. 

Pricing varies. Zissman cited hourly rates ranging from approximately $80–$100 on the lower end to around $200 per hour, depending on the DMM, geographic market, experience, and complexity of the engagement. 

Clients can search for AADMM members through the organization's “Find a DMM” directory by entering a ZIP code and searching within a selected geographic radius. 


Practical Application for Financial Advisors and CPAs

For advisors and CPAs, knowing a qualified DMM can help address a common problem: the client may understand the advice but still struggle to manage the work required between professional meetings.

Consider a DMM referral when a client:

  • Repeatedly misses or pays bills twice. 
  • Arrives at tax time with missing or disorganized documents. 
  • Is overwhelmed by paperwork. 
  • Has begun experiencing physical or cognitive limitations. 
  • Has family members who are concerned but live far away. 
  • Has been victimized by fraud or is particularly vulnerable to scams. 
  • Has a complicated household that requires ongoing financial administration. 
  • Is transitioning to assisted living or another residence. 
  • Needs help coordinating financial tasks after the death of a spouse. 
  • Simply wants to delegate the administrative burden of managing personal finances.  

Zissman summarized several of these warning signs as forgotten or misplaced bills, anxiety about scams, difficulty completing financial tasks, and concerns about overspending. 

For financial advisors and CPAs, the value of a DMM isn't replacing what they already do. It's helping ensure the client's everyday financial life remains organized enough for their professional advice to be carried out effectively.

Compliance Note

This summary is provided for educational purposes only. Daily money management is not a regulated profession, and membership in a professional association or certification does not eliminate the need for independent due diligence. Services, qualifications, fiduciary status, insurance coverage, authority, fees, and regulatory requirements can vary by practitioner, firm, and jurisdiction.