This course has been designed to provide a deep dive into modernized rules that govern investment adviser advertisements and payments to solicitors as it relates to marketing. Course participants will be provided a presentation focusing on the meaning of an advertisement as defined by the SEC. We will review prohibited statements, including but not limited to, omitting material statements, "Cherry-Pickey", and otherwise misleading advertisiments. In addition, we will review the differences between endorsements and testimonials, as well as entanglement and adoption.
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