When Clients Don’t Follow the Plan:
Techniques from Client Psychology
Techniques from Client Psychology
Boost Your Client's Behavioral Finance outcomes and reduce out-of-pocket costs - CE Credit Available
Tuesday, July, 7 • ET • 75 minutes
Earn 1 CE credit Trusted by 10,000+ financial advisors

Dr. Megan McCoy, Ph.D., LMFT, AFC®, CFT™
Associate Professor Personal Financial Planning Kansas State University
What You'll Learn
Financial planners are trained to design technically sound recommendations, yet many experience frustration when clients fail to follow through. This presentation reframes so-called “resistance” not as client defiance, but as meaningful data about trust, anxiety, ambivalence, and readiness for…