College admissions has become more complex, less predictable, and far more stressful for families — and clients are looking for guidance. And many are coming to you for advice. This is a CAN'T MISS webinar if you work with families who have college-bound children — or want to deepen relationships with next-generation clients — this session will give you an edge.
In this IAR and CFP CE-eligible webinar, college admission experts Brennan Barnard and Rick Clark break down what’s really happening behind the scenes and what it means for the families you advise.
You’ll learn:
- What’s changed in admissions (and what hasn’t) — including testing, essays, and selectivity.
- Tips on creating a compelling application and essay, and thoughts on standardized testing.
- How today’s trends are shaping outcomes for high-income and planning-oriented families.
- Where families make costly mistakes — and how you can help them avoid them.
- Practical ways to add value during the college planning conversation without becoming a college counselor.
Brennan Barnard, M.Ed is the Director of College Counseling and Outreach at Khan Lab School, CA and the Director of College Counseling for the College Guidance Network. He also serves as the College Admissions Program Advisor with the Making Caring Common, a project of the Harvard Graduate School of Education. A contributing writer for Forbes.com, he has written about college admission for the Wall Street Journal, Washington Post, Thrive Global, HuffPost.
Rick Clark is a higher education leader and author whose work centers on college affordability, return on investment, and economic mobility. Rick Clark has served on advisory and governing boards at the state, regional, and national levels. He is the co-author of The Truth about College Admission: A Family Guide to Getting in and Staying Together and a companion workbook, published under the same title from Johns Hopkins University Press. Under Rick's leadership, Georgia Tech has increased undergraduate enrollment by 30%; expanded and diversified its geographic reach across Georgia, the U.S., and globally.