Webinar Replay

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1. The Growing Aging Crisis

• Advisors are increasingly the first call when clients face aging-related crises such as a parent’s fall, hospitalization, or care decisions.
• The U.S. is undergoing a massive demographic shift:
  • 11,000 baby boomers turn 65 every day.
  • By 2034, adults 65+ will outnumber children under 18 for the first time in U.S. history.
  • Over 53 million family caregivers (1 in 5 adults) are supporting aging relatives.

These trends mean advisors must be prepared to assist clients not only with finances but with care coordination, decision-making, and family dynamics.

📖 Reference: U.S. Census Bureau – “Older People Projected to Outnumber Children”
https://www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html

📖 Reference: National Alliance for Caregiving – “Caregiving in the U.S.” (2020 Report)
https://www.caregiving.org/research/caregiving-in-the-us/

2. The Advisor’s Challenge

Advisors are the most trusted professionals for aging clients, yet they often:

• Lack vetted care-provider networks.
• Spend excessive time researching options for clients.
• Struggle to differentiate their services and connect with spouses or adult children.

Lauren noted, “You don’t need to become an aging expert—but you do need a trusted solution when the call comes.”

3. The BQuest Platform: A Care Coordination Ecosystem

BQuest provides a centralized, technology-driven ecosystem connecting advisors and clients to over 20 categories of vetted service providers, including:

• Home care and home health agencies
• Geriatric care managers
• Senior real estate specialists
• Elder law attorneys and estate administrators
• Aging-in-place contractors, home modification experts, and even “death doulas”

Each provider undergoes a four-step vetting process:

1. Referral/Nomination – From peers or professional associations.
2. Qualitative Interview – To assess motivation, empathy, and professionalism.
3. Quantitative Verification – Licensing, certifications, insurance, and experience (minimum 3 years).
4. Background Check – Ongoing annual updates and feedback monitoring.

📖 Reference: Aging Life Care Association – “What is an Aging Life Care Manager?”
https://www.aginglifecare.org/

4. Advisor Integration Options

BQuest offers three engagement paths, depending on client needs:

Pricing for advisors: ~$1,500 per year for unlimited client access. Firms with multiple advisors receive discounts.

📖 Reference: BQuest official site – “Care Coordination for Financial Advisors”
https://www.bQuestpartners.com/

5. Educational and Marketing Tools for Advisors

Advisors gain access to:

• Quarterly expert-led webinars for clients and their families (topics: aging in place, cognitive decline, senior housing, estate transitions).
• Micro-learning modules (5 minutes or less) for staff and client education.
• Email drip campaigns with educational content clients can opt into.
• Co-branded marketing assets—flyers, emails, and QR codes to invite clients.

📖 Reference: Alzheimer’s Association – “10 Early Signs and Symptoms of Alzheimer’s”
https://www.alz.org/alzheimers-dementia/10_signs

6. Family Dynamics & Crisis Support

• Advisors often face family conflict over caregiving, spending, or inheritance.
• BQuest’s care concierges facilitate multi-family virtual meetings to mediate and guide discussions toward solutions.
• Advisors can preserve family relationships and strengthen loyalty by being proactive facilitators, not just financial planners.

📖 Reference: American Psychological Association – “Navigating Family Caregiving”
https://www.apa.org/pi/about/publications/caregivers

7. Value to Advisors

Strategic Benefits:

• Differentiates your firm with non-financial value-added services.
• Strengthens multigenerational relationships—particularly with spouses and adult children.
• Reduces advisor time spent vetting vendors (average saved: up to one week per client case).
• Helps preserve AUM through life transitions and caregiver crises (“leaky bucket prevention”).
• Builds client loyalty and word-of-mouth referrals.

📖 Reference: CFP Board – “Advising Aging Clients: A Guide for CFP® Professionals”
https://www.cfp.net/knowledge/advising-aging-clients

✅ Bottom Line for Financial Advisors:
Aging and caregiving challenges represent one of the greatest relationship and retention opportunities in wealth management. Platforms like bQuest allow advisors to provide trusted, scalable care coordination support—positioning them as the family’s “first call” not just for financial matters, but for life’s most difficult transitions.