07.26.2023 SEC Marketing
SEC's New Marketing Rule and What's Possible with Client Reviews
Presented by Brian Thorp and Leila Shaver, Esq.
With the new SEC Marketing Rule in effect, online reviews will now play an influential and growing role in the decision-making process among consumers preparing to hire financial advisors. In this webinar, Brian Thorp, the founder of the industry's first SEC-compliant financial advisor review platform, and Leila Shaver, a securities attorney and the founder of My RIA Lawyer, explained why financial advisor reviews matter, the benefits and risks of collecting and promoting reviews on various online platforms, and how advisors can compliantly get started with testimonial marketing to grow their business.
Attendees Comments:
A few comments from listeners
I learned that I can have clients write testimonials and endorsements and that I need my RIA's permission to solicit these testimonials and endorsements from clients.
- Patricia B.
(I learned that) It's all or nothing: either you ask for testimonials and have to post all of them (even those from trolls) or you don't ask and have no testimonials online.
- Maria R.
I learned that I can have clients write testimonials and endorsements and that I need my RIA's permission to solicit these testimonials and endorsements from clients.
- Patricia B.
(I learned that) It's all or nothing: either you ask for testimonials and have to post all of them (even those from trolls) or you don't ask and have no testimonials online.
- Maria R.
I learned that I can have clients write testimonials and endorsements and that I need my RIA's permission to solicit these testimonials and endorsements from clients.
- Patricia B.
(I learned that) It's all or nothing: either you ask for testimonials and have to post all of them (even those from trolls) or you don't ask and have no testimonials online.
- Maria R.