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Session 1 of CP MC: Foundations of College Planning for High-Income Clients
Guest Expert: Beth Walker, Carson Wealth | Center for College Solutiions
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Summary: College Planning Foundations for High-Income Clients

Session 1 of CP MC_ Foundations…


1. Why High-Income Families Still Need Planning

  • Many affluent households assume they won’t qualify for aid, but this overlooks merit-based scholarships and tuition discounts that private schools often use to attract top students.
  • Private universities can sometimes cost less than public out-of-state schools after discounts.
  • Rising tuition (outpacing inflation) plus FAFSA rule changes (like inclusion of small business assets and removal of the sibling discount) disproportionately burden higher-income families.

📖 Fact check: College costs trends – College Board
https://research.collegeboard.org/trends/college-pricing

📖 Fact check: FAFSA changes explained – U.S. Department of Education
https://studentaid.gov/announcements-events/fafsa-simplification


2. The “MAGIC” Method Framework

Beth introduced MAGIC, an acronym for structuring college planning:

  • M = Money – Define affordability and fund using a mix of cash, credit, and collateral.
  • A = Academics – Student’s academic profile (GPA, test scores, rigor) drives merit discounts.
  • G = Gifts – Match student aptitudes and interests to avoid costly transfers/dropouts.
  • I = Integration – A multi-year project plan with coordinated roles (advisors, consultants, family).
  • C = Confidence – Families feel empowered to negotiate and make ROI-driven choices.

📖 Fact check: Role of academic profile in admissions – NACAC
https://www.nacacnet.org/news--publications/research/college-admission-report/


3. Cash, Credit, and Collateral Approach

Beth recommends financing college with a three-pronged model:

  • Cash – 25–30% via 529s, savings, and investments.
  • Credit – Student’s “Academic FICO Score” (grades, test scores, rigor, essays) generates tuition discounts.
  • Collateral – Strategic borrowing (federal student loans, HELOCs, life insurance loans, securities-backed lines). Federal student loans are favored for low rates, flexible repayment, and forgiveness protections.

📖 Fact check: Federal student loan basics – Federal Student Aid
https://studentaid.gov/understand-aid/types/loans/subsidized-unsubsidized

📖 Fact check: Parent PLUS loan details – Federal Student Aid
https://studentaid.gov/understand-aid/types/loans/plus/parent


4. Common Myths to Debunk

  • “We won’t qualify for aid, so planning is pointless.” → Merit aid can be significant, especially for top-quartile students.
  • “Private schools always cost more than public schools.” → Net cost can be lower at private colleges.
  • “Our child’s GPA guarantees scholarships.” → Grade inflation makes GPAs less reliable; standardized tests, essays, and curated lists matter more.
  • “Award letters are final.” → Families can negotiate offers, especially with competing admissions.

📖 Fact check: Negotiating college tuition – The Hechinger Report
https://hechingerreport.org/yes-you-can-negotiate-college-tuition/


5. Advisor Action Steps

  • Pre-Qualify Families: Establish a “spending ceiling” similar to a mortgage pre-approval.
  • Incorporate Cash Flow: Recognize the “teenager tax” (ongoing household costs that shift into room/board).
  • Coordinate Experts: Partner with independent educational consultants (IECs) for admissions strategy and FAFSA/CSS specialists for forms.
  • Educate Families Early: Ideal start is freshman year of high school; but strategies still work even for late-stage planners.
  • Negotiate Offers: Position students in the top quartile of applicants to increase leverage.

📖 Fact check: CSS Profile vs. FAFSA – College Board
https://cssprofile.collegeboard.org/

📖 Fact check: Independent educational consultants – IECA
https://www.iecaonline.com/


6. Practical Tools

  • Spreadsheets and project plans help visualize multi-year cash flow and avoid over-borrowing.
  • Dual enrollment/AP credits and “freshman year for free” CLEP exams can reduce costs.
  • Advisors can frame college planning like buying a house: pre-qualify, shop in the right “zip codes,” and negotiate terms.

📖 Fact check: CLEP exams (“Freshman Year for Free”) – Modern States
https://modernstates.org/freshman-year-free/


Bottom Line for Advisors:
College planning is both a financial and student-centric process. By combining financial strategies with admissions insights, advisors can help affluent families reduce costs, preserve retirement savings, and create long-term client loyalty.

 

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Session 1 of CP MC: Foundations of College Planning for High-Income Clients 10-02-2025
Session 1 of CP MC: Foundations of College Planning for High-Income Clients Q&A 10-02-2025