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2025 Insurance State of the Market: Regional Trends, Risks & Resilience
Guest Expert: Aryn Johnson, CPRIA, CAPI, Marsh McLennan Agency
Date:
Attendee's Excellent Rating: 89%
Webinar Replay Description

🔑 Key Takeaways for Advisors

1. Insurance Market Disruption: Causes & Current State

  • Rising Natural Disasters: The frequency and severity of billion-dollar weather events—including hurricanes, wildfires, and convective storms—are driving unprecedented losses. In 2024, a billion-dollar disaster occurred every 11 days on average. This sharp rise has put immense pressure on insurers' profitability
  • Escalating Premiums:
    • Homeowners’ insurance rose dramatically in 33 states; Nebraska saw a 22.7% increase.
    • Auto insurance premiums rose ~16% in 2023–2024, with increases expected to moderate to ~7% in 2025.
    • Liability (umbrella) premiums also climbed due to “nuclear verdicts” and rising medical/legal costs

🧾 Verification:


2. Social Inflation & Nuclear Verdicts

  • Definition: Social inflation refers to increasing claims costs due to broader definitions of liability, plaintiff-friendly juries, and massive jury awards.
  • Impacts: Average jury awards for liability cases now exceed $2.4 million. Advisors must help clients reassess their liability coverage.
  • Case Examples:
    • $4.2M award for a dog bite in Georgia.
    • $50M awarded in a hot coffee spill case in California, compared to $2.4M in the 1994 McDonald’s case

🧾 Swiss Re on Social Inflation


3. Risk Mitigation Strategies

Advisors should guide clients in implementing proactive, insurer-friendly home improvements, including:

  • Convective storms: Install surge protectors, backup generators.
  • Earthquakes: Seismic gas shut-off valves, strap water heaters.
  • Flooding: Use AquaFence and floodproof windows.
  • Wildfires: Use fire-resistant building materials, ember guards, and clean gutters.
  • Hurricanes: Full-property hardening with impact-resistant windows/doors.
  • Winter storms: Freeze sensors and second-home monitoring

🧾 Ready.gov on Home Hazard Mitigation


4. Emergence of Cyber Risks Post-Disasters

  • Trend: Cyberattacks surge following natural disasters due to widespread confusion and infrastructure downtime.
  • Coverage Availability: Cyber insurance is one of the few stable markets, offering broader limits and lower rates. Advisors should recommend standalone or bundled cyber policies to clients.

🧾 FBI Internet Crime Report 2023


5. Shift Toward Self-Insurance & E&S Markets

  • Self-insurance Uptick: 25% of non-renewed policyholders opted to self-insure in 2024 due to rising premiums and coverage limitations.
  • Excess & Surplus (E&S) Lines: As standard carriers retreat (notably in FL and CA), clients are turning to E&S markets, which may carry financial strength risks. Advisors should vet these options carefully.

🧾 NAIC on Surplus Lines


6. Reinsurance as a Stabilizing Force

  • Reinsurance protects insurers from catastrophic loss. The decline in reinsurance costs in 2025 may offer premium relief to policyholders by 2026.

🧾 Reinsurance Trends – AM Best


7. Legislative Changes by Region

  • California: Mandates full payout for home contents post-wildfire without requiring itemized lists.
  • Florida: New insurance reforms to reduce litigation and standardize pricing.
  • South Carolina: $7,500 grants for roof improvements under the Safe Homes Program.
  • Midwest/East: Mandated water/sewer backup coverage in new policies.

🧾 Florida Office of Insurance Regulation
🧾 California Department of Insurance


💼 Actionable Recommendations for Advisors

  1. Review clients’ umbrella limits: Aim for coverage equal to or exceeding net worth. Consider lifestyle risks.
  2. Evaluate insurer stability: Stick to A or A+ rated carriers, especially when using E&S lines.
  3. Educate clients on regional legislation: Help clients take advantage of state-based home improvement incentives.
  4. Address cyber and digital vulnerability: Ensure clients have up-to-date personal and/or business cyber insurance.
  5. Encourage risk mitigation: Recommend physical and structural updates that could reduce premiums and increase insurability.


 

Attendees Comments:

A few comments from listeners when they were asked what the learned from the webinar:

Tips for different home-hardening measures for clients in different areas of the country. Aryn was great!
- Holly D.

How to assess how much umbrella coverage is needed relative to net worth, growth rate and life style; minimum coverage needed
- Nancy T.

In addition to being able to go after future income, can also go after future investment account appreciation.
- Christopher H.

"Proper amount of coverage for umbrella based upon lifestyle & assets.

Stand by generator may get discount from insurer."
- Allen M.

missy@financia…

Fri, 06/20/2025 - 10:49

Comments
A few comments from listeners when they were asked what the learned from the webinar:

Tips for different home-hardening measures for clients in different areas of the country. Aryn was great!
- Holly D.

How to assess how much umbrella coverage is needed relative to net worth, growth rate and life style; minimum coverage needed
- Nancy T.

In addition to being able to go after future income, can also go after future investment account appreciation.
- Christopher H.

"Proper amount of coverage for umbrella based upon lifestyle & assets.

Stand by generator may get discount from insurer."
- Allen M.
2025 Insurance State of the Market: Regional Trends, Risks & Resilience 06-19-2025