2025 Insurance State of the Market: Regional Trends, Risks & Resilience
Guest Expert: Aryn Johnson, CPRIA, CAPI, Marsh McLennan Agency
Date:
Webinar Replay Description
Key Takeaways for Advisors
1. Insurance Market Disruption: Causes & Current State
- Rising Natural Disasters: The frequency and severity of billion-dollar weather events—including hurricanes, wildfires, and convective storms—are driving unprecedented losses. In 2024, a billion-dollar disaster occurred every 11 days on average. This sharp rise has put immense pressure on insurers' profitability
- Escalating Premiums:
- Homeowners’ insurance rose dramatically in 33 states; Nebraska saw a 22.7% increase.
- Auto insurance premiums rose ~16% in 2023–2024, with increases expected to moderate to ~7% in 2025.
- Liability (umbrella) premiums also climbed due to “nuclear verdicts” and rising medical/legal costs
Verification:
- U.S. billion-dollar disaster statistics: NOAA Billion-Dollar Disasters
- Insurance rate trends: Insurance Information Institute
2. Social Inflation & Nuclear Verdicts
- Definition: Social inflation refers to increasing claims costs due to broader definitions of liability, plaintiff-friendly juries, and massive jury awards.
- Impacts: Average jury awards for liability cases now exceed $2.4 million. Advisors must help clients reassess their liability coverage.
- Case Examples:
- $4.2M award for a dog bite in Georgia.
- $50M awarded in a hot coffee spill case in California, compared to $2.4M in the 1994 McDonald’s case
3. Risk Mitigation Strategies
Advisors should guide clients in implementing proactive, insurer-friendly home improvements, including:
- Convective storms: Install surge protectors, backup generators.
- Earthquakes: Seismic gas shut-off valves, strap water heaters.
- Flooding: Use AquaFence and floodproof windows.
- Wildfires: Use fire-resistant building materials, ember guards, and clean gutters.
- Hurricanes: Full-property hardening with impact-resistant windows/doors.
- Winter storms: Freeze sensors and second-home monitoring
Ready.gov on Home Hazard Mitigation
4. Emergence of Cyber Risks Post-Disasters
- Trend: Cyberattacks surge following natural disasters due to widespread confusion and infrastructure downtime.
- Coverage Availability: Cyber insurance is one of the few stable markets, offering broader limits and lower rates. Advisors should recommend standalone or bundled cyber policies to clients.
FBI Internet Crime Report 2023
5. Shift Toward Self-Insurance & E&S Markets
- Self-insurance Uptick: 25% of non-renewed policyholders opted to self-insure in 2024 due to rising premiums and coverage limitations.
- Excess & Surplus (E&S) Lines: As standard carriers retreat (notably in FL and CA), clients are turning to E&S markets, which may carry financial strength risks. Advisors should vet these options carefully.
6. Reinsurance as a Stabilizing Force
- Reinsurance protects insurers from catastrophic loss. The decline in reinsurance costs in 2025 may offer premium relief to policyholders by 2026.
7. Legislative Changes by Region
- California: Mandates full payout for home contents post-wildfire without requiring itemized lists.
- Florida: New insurance reforms to reduce litigation and standardize pricing.
- South Carolina: $7,500 grants for roof improvements under the Safe Homes Program.
- Midwest/East: Mandated water/sewer backup coverage in new policies.
Florida Office of Insurance Regulation
California Department of Insurance
Actionable Recommendations for Advisors
- Review clients’ umbrella limits: Aim for coverage equal to or exceeding net worth. Consider lifestyle risks.
- Evaluate insurer stability: Stick to A or A+ rated carriers, especially when using E&S lines.
- Educate clients on regional legislation: Help clients take advantage of state-based home improvement incentives.
- Address cyber and digital vulnerability: Ensure clients have up-to-date personal and/or business cyber insurance.
- Encourage risk mitigation: Recommend physical and structural updates that could reduce premiums and increase insurability.
Comments
A few comments from listeners when they were asked what the learned from the webinar:
Tips for different home-hardening measures for clients in different areas of the country. Aryn was great!
- Holly D.
How to assess how much umbrella coverage is needed relative to net worth, growth rate and life style; minimum coverage needed
- Nancy T.
In addition to being able to go after future income, can also go after future investment account appreciation.
- Christopher H.
"Proper amount of coverage for umbrella based upon lifestyle & assets.
Stand by generator may get discount from insurer."
- Allen M.
Tips for different home-hardening measures for clients in different areas of the country. Aryn was great!
- Holly D.
How to assess how much umbrella coverage is needed relative to net worth, growth rate and life style; minimum coverage needed
- Nancy T.
In addition to being able to go after future income, can also go after future investment account appreciation.
- Christopher H.
"Proper amount of coverage for umbrella based upon lifestyle & assets.
Stand by generator may get discount from insurer."
- Allen M.
2025 Insurance State of the Market: Regional Trends, Risks & Resilience 06-19-2025
Attendees Comments:
Tips for different home-hardening measures for clients in different areas of the country. Aryn was great!
- Holly D.
How to assess how much umbrella coverage is needed relative to net worth, growth rate and life style; minimum coverage needed
- Nancy T.
In addition to being able to go after future income, can also go after future investment account appreciation.
- Christopher H.
"Proper amount of coverage for umbrella based upon lifestyle & assets.
Stand by generator may get discount from insurer."
- Allen M.